Revitalized the UP Maatikala Board’s digital presence, promoting traditional earthen handicrafts through impactful social media and influencer campaigns.
UP Maatikala Board
Task
Managed social media, influencer marketing, and regional sentiment-driven content to engage audiences and boost footfall for the Maatikala Mela.
Kensaa employed innovative digital marketing techniques to rejuvenate the Maatikala Mela. By leveraging the power of influencers and creating engaging regional content, we connected the cultural heritage of the Mela with modern audiences. How did this fusion of tradition and digital innovation fare?
The result was outstanding—record sales and unparalleled engagement across platforms. News about the event was widely covered, and the artisans benefitted immensely, marking a significant cultural and economic success.
Kensaa employed innovative digital marketing techniques to rejuvenate the Maatikala Mela. By leveraging the power of influencers and creating engaging regional content, we connected the cultural heritage of the Mela with modern audiences. How did this fusion of tradition and digital innovation fare?
The result was outstanding—record sales and unparalleled engagement across platforms. News about the event was widely covered, and the artisans benefitted immensely, marking a significant cultural and economic success.
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