Fortress Data Services (FDS), Indonesia
Redefined the brand identity of Fortress Data Services, aligning their fintech expertise with customer-focused branding and communication.
Task
Conducted in-depth stakeholder research, redefined the brand tone, and created internal and external branding collaterals to enhance customer alignment and market differentiation.
-
Strategy
Brand Strategy and Stakeholder-Centric Research Strategy.
-
Design
Visual Guidelines, Internal and External Branding Collaterals, and Digital Identity Design.
-
Production
Branding materials, content development, and marketing collateral production.
-
Platforms
Print Media, Digital Campaigns, and Corporate Communication Channels.
⬤ 01. Challenges
Standing Out in a Crowded Financial
Technology Landscape
FDS needed a unique identity in a highly competitive fintech space. How could their branding truly reflect their leadership and innovation?
Kensaa addressed this through stakeholder insights and a robust design process, creating a bold, cohesive brand identity that resonated universally.
⬤ 02. Experience
Rebranding Financial
Leadership for a Competitive Edge
Kensaa’s collaboration with FDS involved deep stakeholder engagement, redefining the brand’s tone, and designing impactful visuals to capture market attention. How did this redefine their standing?
The result was a modernized, cohesive brand identity that not only resonated with customers but also fortified FDS’s industry leadership.





⬤ 03. Stakeholder-Centric Branding
Delivered a rebranding strategy informed by stakeholder insights, creating a distinctive identity in Southeast Asia’s competitive fintech market.



Awards
Site of the Day
Oct 20, 2020


Mobile Excellence
Sep 25, 2020


FWA of the Day
Sep 23, 2020


Testimonials
Best Practices
“From branding, product design and layout, website and mobile development, Signature led and executed on great ideas with remarkable talent, and within an easy and collaborative ecosystem. I’d work with them again and again.”
Colin Lucido
UI Designer · Interactive Media™
Best Practices
“From branding, product design and layout, website and mobile development, Signature led and executed on great ideas with remarkable talent, and within an easy and collaborative ecosystem. I’d work with them again and again.”
Colin Lucido
UI Designer · Interactive Media™