Fortress Data Services (FDS), Indonesia

Redefined the brand identity of Fortress Data Services, aligning their fintech expertise with customer-focused branding and communication.

Task

Conducted in-depth stakeholder research, redefined the brand tone, and created internal and external branding collaterals to enhance customer alignment and market differentiation.

  • Strategy

    Brand Strategy and Stakeholder-Centric Research Strategy.

  • Design

    Visual Guidelines, Internal and External Branding Collaterals, and Digital Identity Design.

  • Production

    Branding materials, content development, and marketing collateral production.

  • Platforms

    Print Media, Digital Campaigns, and Corporate Communication Channels.

Open Project
⬤ 01. Challenges

Standing Out in a Crowded Financial
Technology Landscape

FDS needed a unique identity in a highly competitive fintech space. How could their branding truly reflect their leadership and innovation?

Kensaa addressed this through stakeholder insights and a robust design process, creating a bold, cohesive brand identity that resonated universally.

⬤ 02. Experience

Rebranding Financial
Leadership for a Competitive Edge

Kensaa’s collaboration with FDS involved deep stakeholder engagement, redefining the brand’s tone, and designing impactful visuals to capture market attention. How did this redefine their standing?

The result was a modernized, cohesive brand identity that not only resonated with customers but also fortified FDS’s industry leadership.

⬤ 03. Stakeholder-Centric Branding

Delivered a rebranding strategy informed by stakeholder insights, creating a distinctive identity in Southeast Asia’s competitive fintech market.

Awards

Site of the Day
Oct 20, 2020

Mobile Excellence
Sep 25, 2020

FWA of the Day
Sep 23, 2020

Testimonials

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