Kensaa | Empowering Brands with Cutting-Edge Solutions
Kensaa | Empowering Brands with Cutting-Edge Solutions
Kensaa | Empowering Brands with Cutting-Edge Solutions
Banking and Finance Technology and IT

Akselara Raksa Optima (ARO), Indonesia

Enhanced Akselara Raksa Optima’s brand presence with tailored visual guidelines and branding aligned to cooperative banking needs.

Task

Conducted market research, defined brand tone, and created branding collaterals and visual guidelines tailored to the cooperative banking sector.

  • Strategy

    Brand Strategy and Market Research Strategy.

  • Design

    Visual Guidelines, Product Walkthroughs, and Branding Collaterals.

  • Production

    Branding materials, corporate website, and digital content for promotional activities.

  • Platforms

    Website, Print Media, and Corporate Communication Channels.

Open Project

⬤ 01. Challenges

Aligning Brand Identity with Cooperative
Banking Needs

ARO faced the challenge of creating a brand identity that resonated with the unique needs of cooperative banks. How could we ensure the brand reflected both reliability and innovation?

Kensaa’s strategic approach combined research and thoughtful design, delivering a brand identity that effectively balanced tradition with modern banking solutions.

⬤ 02. Experience

Building a Brand That Reflects
Trust and Innovation

Kensaa’s research-driven branding approach delivered visually engaging materials that resonated deeply with cooperative banking clients and their unique needs.

The refreshed branding enhanced customer trust and solidified ARO’s leadership in the financial services market with tailored, impactful solutions.

⬤ 03. Banking-Specific Branding

Crafted a targeted brand identity that bridged the cooperative banking model with modern financial solution expectations in Southeast Asia.

Awards

Site of the Day
Oct 20, 2020

Mobile Excellence
Sep 25, 2020

FWA of the Day
Sep 23, 2020

Testimonials

Best Practices

“From branding, product design and layout, website and mobile development, Signature led and executed on great ideas with remarkable talent, and within an easy and collaborative ecosystem. I’d work with them again and again.”

Colin Lucido

UI Designer · Interactive Media™

Best Practices

“From branding, product design and layout, website and mobile development, Signature led and executed on great ideas with remarkable talent, and within an easy and collaborative ecosystem. I’d work with them again and again.”

Colin Lucido

UI Designer · Interactive Media™

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