Kensaa | Empowering Brands with Cutting-Edge Solutions
Kensaa | Empowering Brands with Cutting-Edge Solutions
Kensaa | Empowering Brands with Cutting-Edge Solutions
Retail and E-Commerce

Tatsum

Created a brand identity for Tatsum, connecting rustic Indian village aesthetics with modern customers through innovative design and storytelling.

Task

Designed a cohesive brand tone, product curation, and visual identity to resonate with urban audiences while retaining village charm.

  • Strategy

    Brand Development Strategy and Market-Driven Product Positioning.

  • Design

    Logo Design, Collateral Design, Product Packaging, and Exhibition Design.

  • Production

    Branding materials, exhibition setup, and social media content for increased engagement and brand visibility.

  • Platforms

    Social Media Platforms, Exhibition Events, and Retail Marketplaces.

Open Project

⬤ 01. Challenges

Bridging Village Aesthetics
with Urban
Market Appeal

Tatsum required a brand identity that celebrated the charm of Indian villages while appealing to urban customers. How could this balance be achieved effectively?

We crafted a visual and narrative identity that highlighted rustic beauty, blending it seamlessly with modern design elements for urban markets.

⬤ 02. Experience

Merging Tradition with Modern Design for a Unique Brand Identity

Developed a cohesive brand tone and visual language that brought the essence of rural India into contemporary consumer spaces.

The result was a captivating brand identity that resonated across markets, elevating Tatsum’s presence in both urban and traditional settings.

⬤ 03. Cultural Fusion

Created a brand that beautifully integrated the rustic aesthetics of Indian villages with the expectations of modern urban consumers.

Awards

Site of the Day
Oct 20, 2020

Mobile Excellence
Sep 25, 2020

FWA of the Day
Sep 23, 2020

Testimonials

Best Practices

“From branding, product design and layout, website and mobile development, Signature led and executed on great ideas with remarkable talent, and within an easy and collaborative ecosystem. I’d work with them again and again.”

Colin Lucido

UI Designer · Interactive Media™

Best Practices

“From branding, product design and layout, website and mobile development, Signature led and executed on great ideas with remarkable talent, and within an easy and collaborative ecosystem. I’d work with them again and again.”

Colin Lucido

UI Designer · Interactive Media™

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