Goel World
Kensaa revitalized Goel World’s brand identity, creating a seamless digital and in-store experience for this construction retail leader.
Task
Designed branding, digital strategies, and in-store experiences while aligning with the company’s diverse offerings and customer expectations.
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Strategy
Brand Strategy and Phygital Integration Strategy.
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Design
Website UI/UX Design, Social Media Content, In-Store Collaterals, and Print Media Assets.
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Production
SEO-optimized website, digital marketing materials, and customer journey mapping for in-store experiences.
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Platforms
Website, Social Media Platforms, Print Media, and Physical Store Locations.
⬤ 01. Challenges
Modernizing Brand Identity
for Construction
Retail Excellence
Goel World needed a refreshed brand identity to connect with modern customers across physical and digital platforms. How could we unify these experiences?
Kensaa crafted cohesive branding, digital strategies, and phygital experiences that aligned with Goel World’s customer-first ethos and market leadership.
⬤ 02. Experience
Creating Seamless Experiences Across Digital and Physical Platforms
Kensaa designed an integrated brand identity, merging digital innovation with user-friendly in-store experiences for Goel World customers.
The result was a modernized brand presence that enhanced customer engagement and solidified Goel World’s leadership in construction retail.





⬤ 03. Phygital Strategy
Delivered a unified digital and in-store experience that redefined customer engagement in the construction retail industry.



Awards
Site of the Day
Oct 20, 2020


Mobile Excellence
Sep 25, 2020


FWA of the Day
Sep 23, 2020


Testimonials
Best Practices
“From branding, product design and layout, website and mobile development, Signature led and executed on great ideas with remarkable talent, and within an easy and collaborative ecosystem. I’d work with them again and again.”
Colin Lucido
UI Designer · Interactive Media™
Best Practices
“From branding, product design and layout, website and mobile development, Signature led and executed on great ideas with remarkable talent, and within an easy and collaborative ecosystem. I’d work with them again and again.”
Colin Lucido
UI Designer · Interactive Media™