Bank of Baroda
Developed a hyperpersonalized marketing tool prototype for Bank of Baroda, leveraging AI to optimize customer engagement and outreach.
Task
Designed and built a prototype for hyperpersonalized marketing, tailoring communication strategies for diverse customer segments effectively.
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Strategy
AI-Powered Marketing Strategy and Customer Personalization Framework.
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Design
Prototype UI/UX Design and Workflow Automation for Personalization.
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Production
AI-driven marketing tool prototype with dynamic features for personalized customer communication.
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Platforms
Internal Bank Systems and Customer Communication Channels.
⬤ 01. Challenges
Innovating Customer Engagement
with Hyperpersonalized
Solutions
Bank of Baroda required a dynamic tool to enhance customer communication through tailored messaging. How could personalization at scale be achieved efficiently?
We designed an AI-powered prototype that automated customer segmentation and created personalized marketing content, boosting engagement rates.
⬤ 02. Experience
Revolutionizing Customer Communication with AI-Driven Personalization
We believe to be a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather, initial all the made, have spare.
The result was a scalable tool that improved customer targeting, enhancing engagement and setting a benchmark for personalized banking solutions.





⬤ 03. AI-Powered Personalization
Developed a cutting-edge prototype that revolutionized customer communication by delivering hyperpersonalized marketing at scale.



Awards
Site of the Day
Oct 20, 2020


Mobile Excellence
Sep 25, 2020


FWA of the Day
Sep 23, 2020


Testimonials
Best Practices
“From branding, product design and layout, website and mobile development, Signature led and executed on great ideas with remarkable talent, and within an easy and collaborative ecosystem. I’d work with them again and again.”
Colin Lucido
UI Designer · Interactive Media™
Best Practices
“From branding, product design and layout, website and mobile development, Signature led and executed on great ideas with remarkable talent, and within an easy and collaborative ecosystem. I’d work with them again and again.”
Colin Lucido
UI Designer · Interactive Media™