Exploring Uttar Pradesh(UP), India

Official Digital Campaign for Government of UP, India

Taking a digital dip in Kumbh 2019

We created an award-winning campaign for UP Government for Kumbh 2019 by reimagining World’s Largest Gathering with Design First Approach. Project included website, social media marketing, SEO, SEM and PR.

Launch Site

Sample Screens

We have followed multiple processes throughout the social media campaign. It includes quick brainstorming, planned illustrations, and iterative feedback.

Mood Boards were created through online research and then illustrations were created and corrected through multiple feedbacks

Colors

Earth elements were used in multiple shades to distinguish different properties of them

Typography

Iconography

Custom icons inspired by Hindu culture were crafted for the project.

Discover Showcase

Largest Peaceful gathering on the planet, in the history of the planet!

A spiritual experience unlike any other. On December 7, 2017, the Kumbh Mela was recognized by UNESCO as an ‘Intangible Cultural Heritage’ of humanity.

Campaign inaugrated and launched by Chief Minister himself

State CM honorable Shri Yogi Adityanath inaugurated the campaign with the launch of the website at Prayagraj on 10th Jan, 2019.