Ajara by Aditi Kumar

Designed a refined branding system for Ajara, capturing its elegance and innovation as an award-winning fashion label.

Task

Conducted extensive workshops and feedback sessions to create a carefully crafted branding system that resonated with the fashion industry.

  • Strategy

    Brand Strategy and Stakeholder-Driven Design Strategy.

  • Design

    Logo Design, Branding Collaterals, and Visual Identity Guidelines.

  • Production

    Branding materials and digital assets that aligned with Ajara’s modern fashion ethos.

  • Platforms

    Print Media, Digital Platforms, and Branding Campaigns.

Open Project
⬤ 01. Challenges

Designing a Brand
Identity
for Fashion Excellence

Ajara needed a sophisticated branding system to reflect its innovative designs while appealing to modern fashion sensibilities. How could we achieve this balance?

Kensaa’s iterative approach combined industry research with stakeholder feedback, resulting in a branding system that captured Ajara’s ethos perfectly.

⬤ 02. Experience

Blending Artistry
with Modern
Branding for a Fashion Icon

Kensaa created a visually compelling branding system that embodied Ajara’s elegance and innovation, setting it apart in the fashion world.

The result was a cohesive brand identity that elevated Ajara’s recognition and aligned with its reputation as an award-winning fashion label.

⬤ 03. Fashion Elegance

Crafted a visually striking brand identity that mirrored Ajara’s innovative spirit and leadership in the modern fashion landscape.

Awards

Site of the Day
Oct 20, 2020

Mobile Excellence
Sep 25, 2020

FWA of the Day
Sep 23, 2020

Testimonials

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