Ajara by Aditi Kumar
Designed a refined branding system for Ajara, capturing its elegance and innovation as an award-winning fashion label.
Task
Conducted extensive workshops and feedback sessions to create a carefully crafted branding system that resonated with the fashion industry.
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Strategy
Brand Strategy and Stakeholder-Driven Design Strategy.
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Design
Logo Design, Branding Collaterals, and Visual Identity Guidelines.
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Production
Branding materials and digital assets that aligned with Ajara’s modern fashion ethos.
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Platforms
Print Media, Digital Platforms, and Branding Campaigns.

⬤ 01. Challenges
Designing a Brand
Identity
for Fashion Excellence
Ajara needed a sophisticated branding system to reflect its innovative designs while appealing to modern fashion sensibilities. How could we achieve this balance?
Kensaa’s iterative approach combined industry research with stakeholder feedback, resulting in a branding system that captured Ajara’s ethos perfectly.
⬤ 02. Experience
Blending Artistry
with Modern
Branding for a Fashion Icon
Kensaa created a visually compelling branding system that embodied Ajara’s elegance and innovation, setting it apart in the fashion world.
The result was a cohesive brand identity that elevated Ajara’s recognition and aligned with its reputation as an award-winning fashion label.





⬤ 03. Fashion Elegance
Crafted a visually striking brand identity that mirrored Ajara’s innovative spirit and leadership in the modern fashion landscape.



Awards
Site of the Day
Oct 20, 2020


Mobile Excellence
Sep 25, 2020


FWA of the Day
Sep 23, 2020


Testimonials
Best Practices
“From branding, product design and layout, website and mobile development, Signature led and executed on great ideas with remarkable talent, and within an easy and collaborative ecosystem. I’d work with them again and again.”
Colin Lucido
UI Designer · Interactive Media™
Best Practices
“From branding, product design and layout, website and mobile development, Signature led and executed on great ideas with remarkable talent, and within an easy and collaborative ecosystem. I’d work with them again and again.”
Colin Lucido
UI Designer · Interactive Media™