Kumbh 2019 (UP Government)

Executed a large-scale digital campaign for Kumbh 2019, blending tradition and technology to achieve global recognition.

Task

Designed a website, mobile app, email marketing, social media campaigns, and influencer collaborations to promote Kumbh 2019.

  • Strategy

    Brand Strategy, Digital Marketing Strategy, and Event Management Strategy.

  • Design

    Website Design, Social Media Content, Mobile App Development, and Influencer Collaboration Framework.

  • Production

    Website, social media campaigns, influencer-driven content, and 360-degree marketing assets.

  • Platforms

    Website, Mobile App, Social Media, and Event Communication Channels.

Open Project
⬤ 01. Challenges

Promoting the World’s
Largest Gathering
with Digital Precision

Kumbh 2019 needed a monumental digital presence to represent its scale and cultural importance. How could we ensure global engagement?

Kensaa’s innovative digital strategy and multi-platform execution bridged traditional heritage with modern technology, creating a record-breaking global impact.

⬤ 02. Experience

Amplifying Cultural Heritage with Strategic Digital Marketing

Through immersive storytelling and diverse media, Kensaa delivered a cohesive campaign, blending culture and innovation to captivate audiences.

The result was unparalleled success, with Kumbh 2019 gaining worldwide recognition, digital virality, and an award-winning marketing campaign.

⬤ 03. Global Heritage

Executed a transformative digital campaign that blended tradition and modernity, positioning Kumbh 2019 as a global cultural event.

Awards

Site of the Day
Oct 20, 2020

Mobile Excellence
Sep 25, 2020

FWA of the Day
Sep 23, 2020

Testimonials

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