Kumbh 2019 (UP Government)
Executed a large-scale digital campaign for Kumbh 2019, blending tradition and technology to achieve global recognition.
Task
Designed a website, mobile app, email marketing, social media campaigns, and influencer collaborations to promote Kumbh 2019.
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Strategy
Brand Strategy, Digital Marketing Strategy, and Event Management Strategy.
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Design
Website Design, Social Media Content, Mobile App Development, and Influencer Collaboration Framework.
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Production
Website, social media campaigns, influencer-driven content, and 360-degree marketing assets.
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Platforms
Website, Mobile App, Social Media, and Event Communication Channels.
⬤ 01. Challenges
Promoting the World’s
Largest Gathering
with Digital Precision
Kumbh 2019 needed a monumental digital presence to represent its scale and cultural importance. How could we ensure global engagement?
Kensaa’s innovative digital strategy and multi-platform execution bridged traditional heritage with modern technology, creating a record-breaking global impact.
⬤ 02. Experience
Amplifying Cultural Heritage with Strategic Digital Marketing
Through immersive storytelling and diverse media, Kensaa delivered a cohesive campaign, blending culture and innovation to captivate audiences.
The result was unparalleled success, with Kumbh 2019 gaining worldwide recognition, digital virality, and an award-winning marketing campaign.





⬤ 03. Global Heritage
Executed a transformative digital campaign that blended tradition and modernity, positioning Kumbh 2019 as a global cultural event.



Awards
Site of the Day
Oct 20, 2020


Mobile Excellence
Sep 25, 2020


FWA of the Day
Sep 23, 2020


Testimonials
Best Practices
“From branding, product design and layout, website and mobile development, Signature led and executed on great ideas with remarkable talent, and within an easy and collaborative ecosystem. I’d work with them again and again.”
Colin Lucido
UI Designer · Interactive Media™
Best Practices
“From branding, product design and layout, website and mobile development, Signature led and executed on great ideas with remarkable talent, and within an easy and collaborative ecosystem. I’d work with them again and again.”
Colin Lucido
UI Designer · Interactive Media™